GOODHORSES.COM A Division of Brad Olson Auctions
Horse & Livestock auctions since 1986
Horse & Livestock auctions since 1986
LAUNCHING Licensed • Bonded • Insured
Built for performance horses • Built for serious buyers
Performance Horses, Marketed Like They’re Meant To Win.
GoodHorses.com is a hard-driving equine auction platform focused on western performance horses. We don’t do vague listings or soft marketing. We run structured online auctions, build buyer confidence with decision-ready media, and push your horse in front of the right eyes—so the market can compete.
- Rope Horses
- Ranch Geldings
- Cow Horses
- Finished & Seasoned Horses
- Proven Using Horses
Experience That Matters Horse & livestock auctions since 1986. Real-world sale discipline, not guesswork.
Buyer Confidence = Higher Bids Clear info, strong video, and structured timelines drive competition and price.
Professional Standards Licensed • Bonded • Insured. Operated under Brad Olson Auctions’ standards.
For Sellers
If your horse is ready, we’ll market it like it’s ready. We build a listing that answers buyer questions, creates confidence, and drives action before the clock hits zero.
- Defined sale schedule and disciplined auction structure
- Listing format built for performance horses (handle, job, proof)
- Video checklist: movement, handle, and real “work” footage
- Targeted promotion to performance-horse buyers
For Buyers
You’re not guessing here. Our goal is to present horses clearly so you can bid with confidence—whether you’re shopping for a finished head/heel horse, a ranch gelding, or a proven using horse.
- Decision-ready descriptions (what it does, who it fits, how it’s been used)
- Video-forward listings: see it move, see it handle, see it work
- Clear bidding windows and defined timelines
- Bid from anywhere with professional auction standards
How GoodHorses Sales Work
1
Approve Consignment Quick review to ensure a clean, professional sale listing.2
Build the Listing Performance-focused description + required photo/video checklist.3
Market Hard Targeted promotion to performance-horse buyers and networks.4
Sell & Close Structured online auction with defined terms and communication.Want to be in the first launch sale? Email “EARLY CONSIGNMENT” or call directly.
